In 2023, the latex paint market will show a diversified trend, and the integration of environmental protection and design will become the mainstream direction. Traditional latex paint is subject to strict environmental restrictions due to the release of harmful substances such as formaldehyde, which has promoted the rise of environmentally friendly latex paint. As consumers pay more attention to health and environmental protection, latex paint has become the mainstream choice in this market with its advantages such as strong plasticity and rich colors.
In terms of color trends, natural colors such as olive green, lavender and beige are becoming more popular, symbolizing environmental protection and sustainability. At the same time, abstract style and gradient colors have become design highlights, suitable for personalized decoration. Consumer preferences in different countries are also different: Europe prefers simplicity, neutral tones, and focuses on practicality and environmental protection; young people in North America prefer avant-garde abstract designs and bright colors; the Southeast Asian market pays more attention to the localization of environmentally friendly materials, while integrating traditional elements.
In addition, the environmental performance of latex paint has also become one of the reasons for its popularity. Many brands have launched latex paints with zero aldehyde odor and low VOC (volatile organic compound) content to meet consumers’ needs for environmental protection and health. At the same time, the environmental certification of latex paint has gradually become an important consideration when purchasing.
These trends reflect consumers’ pursuit of environmental protection, health and personalization. As a wall material, latex paint will continue to lead the trend of decorative materials and meet the needs of different cultures and aesthetics.